Connected TV refers to streaming content delivered to televisions via the internet. Think Hulu, Peacock, or free ad-supported apps like Tubi. Viewers watch what they want, when they want — and advertisers get the opportunity to meet them there.
CTV isn’t traditional broadcast or cable. It’s not basic web video, either. It’s big-screen, high-impact inventory delivered through streaming platforms and smart TVs, with the added benefit of digital-level targeting.

The shift from linear TV to streaming is massive and permanent. Millions of viewers have cut the cord, and many more never had one to begin with. But most ad platforms haven’t kept up. They treat CTV like a repackaged TV buy: vague reporting, bundled placements, and no real control.
We don’t operate that way.

At adduro.io, we believe CTV should work like any other digital performance channel. That means smarter audience targeting, real transparency, and campaigns built to deliver measurable outcomes, not just impressions.
We build every plan around your brand’s goals, using platform-level insights, custom audience strategies, and creative built for the screen it runs on. Then we optimize constantly, tracking where your ads run, how they’re performing, and how to make them work even harder.