By Brianna Alleva
Dear Fire Country,
Your hit Netflix show, airing in 2022, has caught my attention, finally.
Revolving mainly around one family and their friends: watching as they fight fires, tend to emergencies, and have their fair share of family drama. Your show is pretty predictable: each episode has its big emergency, and each character experiences things like how you would think they would on a TV show: romances, addictions, breakups, and losses. The show does however try to break from the norm by acting like a real firehouse and killing off characters or having them leave for better opportunities.
Also, this predictability does not stop it from being a popular show, currently on its fourth season. So the question I have for you is: is it the formula that is successful, or is it the intrigue of the job of a firefighter or a cop?
Advertise on Streaming: Fire Country
Audience Demographics for CTV
- Older-skewing core audience (35–64)
- Broad mainstream reach (25–54 sweet spot)
- Slight male skew with balanced crossover
- Traditional TV → CTV migration
- Lower social/viral engagement, high consistent viewing
Typical Advertisements for Streaming
- Pharmaceutical & healthcare brands
- Common for older-skewing audiences (35–64)
- Includes prescription drugs, Medicare plans, and health services
- Fits the show’s large total audience vs. smaller 18–49 demo
- Automotive brands (trucks, SUVs, dealerships)
- Ads for Ford, Chevy, Toyota, etc.
- Align with rugged, blue-collar, action-oriented themes of firefighting
- Insurance & financial services
- Brands like State Farm, Progressive, retirement planning, and life insurance
- Targets homeowners and middle-aged households
- Retail & home improvement
- Home Depot, Lowe’s, Walmart-type brands
- Appeals to suburban/homeowning viewers and practical lifestyle needs
- Food, beverage & everyday consumer goods
Where to Stream Reality Check: Fire Country
- Netflix
- Paramount+
- CBS (for free)
- Hulu, Amazon Prime Video, Fubo TV, YouTube TV (with subscription)
- Fandango at Home, YouTube, Apple TV (for a cost)
Certain professions are interesting enough to make whole TV shows after, hero shows: police, fire fighters, lawyers, teachers? Why do you think that is? The shows are immune from bad reviews and can even withstand *spoiler* killing off main characters (Fire Country).
The actors themselves are also very much okay. Everything is about the fires and the drama of how high stakes everything is: adding into it jail time. But, this is all just fluff….right?
TV is TV and it all does not have to be Emmy award winning but shouldn’t we want it to be somewhat?
I think of Chicago Fire as the predecessor to your show, a show that has been one for years at this point. It has always created a spinoff of a police show, similar to Fire Country’s Sheriff Country: Chicago PD.
This if you think about it is crazy! Two sets of very similar shows, if not two shows with the same concepts, both successfully in their own right. WHY!!
It could be a different network, different set of actors and set in a different location, which is all true. The show though both are about fighting fires, in a dramatic way. I wonder if the same audiences watch both shows?
Overall, maybe it doesn’t matter or maybe producers have just tapped into the voyeurism we all have for our emergency services. Either way, congrats Fire Country on capitalizing in a way that means well and tries its best, it is appreciated.