Advertise on Streaming TV for Personal Injury Firms
The firm they call
is the one they’ve already seen.
Most PI advertising only reaches people already searching for a lawyer. Adduro reaches them earlier on streaming TV and audio, so when the accident happens, your firm is the one they think of.
63%
of PI TV budgets are on broadcast
Budget share
45%
of the audience is actually watching broadcast
Audience share
Broadcast reaches the households you want. Plus millions you don’t.
You’re paying premium rates for mass reach when only a fraction of viewers will ever need a PI attorney. Streaming lets you pay for the households showing injury signals, not the whole DMA.
Source: Taqtics Legal Advertising Data, 2025 | Nielsen, 2025
Reach the right households across every screen & speaker
Your next cases are streaming shows on the TV, listening to podcasts in the car, and playing music while they work. Adduro runs across connected TV, streaming audio, and podcasts so your firm shows up wherever they already are, in the zip codes you serve and the language they speak.
Target households that match your client profile, not just your DMA
You already know who your best cases come from. Adduro builds targeting around that profile using data from TransUnion, Experian, LiveRamp, Nielsen, and more. Your ads reach households showing the behavioral, demographic, and geographic signals that matter for PI.
Injury signals
- Recent accident injury data
- Auto body shop visitors
- Car accident lawyer research
- Auto insurance claim propensity
Behavioral profile
- Casino and gambling interest
- Lottery players
- Payday loan and financial stress indicators
- Blue collar occupation data
Spanish-language
- Spanish language preference
- Hispanic household segments
- Univision and Telemundo viewers
- Bilingual household targeting
Adduro has a direct publisher relationship with Univision for Spanish-language streaming inventory
Geographic precision
- DMA
- Zip code
- Exclusion zones for areas you don’t serve
- Proximity and radius from any location
The Streaming Difference
Streaming drives the full funnel for PI
Every PI firm in your market is bidding on the same keywords. Not all of them are on streaming. Here’s how streaming builds your caseload from the top down.
Brand Awareness
Streaming puts your firm in front of households before they need you. When an accident happens, your name is the one they remember.
Branded Search
When they’re ready, they search for your firm by name — not “personal injury lawyer near me” where you’re competing with everyone.
Signed Cases
Calls, web visits, and form fills traced back to your campaign. You see which publishers and placements are actually driving intake.
A CTV Advertising Platform That Delivers on Real TVs
A significant portion of what gets sold as CTV actually delivers to mobile and tablet. Same CPM, different screen. Adduro delivers 100% on actual television screens through direct relationships with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, Netflix, and other premium publishers. Get the premium experience you’re paying for.
Our CTV Advertising Platform Connects Spend to Signed Cases
Most streaming vendors hand you an impressions report and call it results. Adduro tracks conversions from web visits and calls back to ad exposure, so you can see which campaigns, publishers, and placements are actually driving intakes to your firm. Fractional attribution shows each channel’s real contribution instead of giving all the credit to the last ad watched.
Client Results
Real outcomes for a real PI firm.
A personal injury firm in a top 5 market shifted its broadcast budget to streaming with Adduro. The campaign runs always-on with full delivery accountability and regular reviews connecting platform data to intake results.
20%
Increase in case volume
Year over year
10%
Reduction in cost per case
Same period
See how Adduro does personal injury advertising differently
A quick overview of our approach to targeting, transparency, and driving real intakes.
Get the OverviewWhy PI Firms Advertise on Streaming Alongside Broadcast
Streaming and broadcast TV audiences are roughly split down the middle. If you are only running broadcast, you are missing half of the people watching television. Broadcast has no way to filter for your specific target market. Streaming adds the precision layer that broadcast cannot provide.
Broadcast (Linear) TV
- ✓ Broad market reach
- ✓ Everyone in a DMA sees the ad
- ✓ No insight into who watched
- ✓ Aggregated post-campaign reports
- ✓ No connection to outcomes
Streaming with Adduro
- ✓ Household-level precision targeting
- ✓ Qualified households see the ad
- ✓ Full demographic, geographic & more delivery data
- ✓ Real-time performance by publisher, app & zip code
- ✓ Conversion tracking connects ad exposures to your intakes
Book a strategy call
See what precision targeting looks like for your PI market.
In less than 30 minutes, we can walk through exactly how Adduro would approach your PI campaigns: which targeting data we would use, which publishers would carry your ads, and how conversion tracking from web visits and calls connects your streaming spend back to your intakes.
- √ Targeting built on Experian, TransUnion, LiveRamp, Nielsen data & more
- √ Lower CPMs with direct-to-publisher deals and 100% delivery on TVs
- √ Connect ad exposure to calls and form fills through conversion tracking