OTT
Advertising

We didn’t join the OTT trend. We rebuilt it, because recycled platforms, empty impressions, and black-box reporting weren’t cutting it.

Rewired for
Performance.

What is OTTAnd Why It’s Often Misunderstood

OTT (Over-The-Top) is just a term for streaming TV delivered over the internet — think Hulu, Peacock, ESPN+, and others. It skips traditional cable and reaches viewers directly on their devices. It’s one of the most powerful ways to connect with modern audiences — but only if it’s done right. The problem? Most advertisers have been handed a watered-down version, full of fluff, vague dashboards, and zero clarity.

But somewhere along the way, OTT got lost in the fluff, sold as a sleek solution without the strategy to back it up. Flashy dashboards, vague metrics, and inflated promises have replaced real performance. At adduro, we cut through the noise. We built OTT the way it should’ve been all along: transparent, precise, and built to meet your needs.

Why the Legacy Approach Fails Advertisers

Most OTT providers are optimized for one thing: scale. That might sound good, until you realize they’re prioritizing volume over value. These platforms are built to pump out impressions, not drive performance, and they’re rarely transparent about where your ads actually show up.

And under the hood? It’s not better, just older. The tech stack is usually cobbled together from outdated systems, hidden behind dashboards that keep you just informed enough to stay in the dark. Advertisers need better — and that’s exactly why adduro exists.

What Makes

Different

We didn’t bolt our system onto legacy tools or outsource the hard stuff. We built it from the ground up with one focus: the advertiser. Every feature, metric, and decision is engineered to serve your goals, not ours. This isn’t just tech. It’s a toolkit designed to win.

From real-time, transparent reporting to smarter targeting and performance-driven optimization, our platform doesn’t cut corners. It carves out better paths. When you partner with adduro, you don’t just get access… You get advantage.