OLV
Solutions

From pre-roll to in-feed to native placements, online video is everywhere. But most campaigns focus on views instead of outcomes. At adduro.io, we build OLV strategies that drive action. Every second matters, and we make each one work harder.

Turn seconds into strategy.

Audiences don’t read banner ads — they watch, and they buy

87% of people say they’ve been convinced to buy a product or service after watching a brand’s video.

90% of users say videos help them make purchasing decisions.

65% of viewers remember a brand better after watching a video ad. Video doesn’t just drive action—it boosts memory and recall.

What Is OLV?

OLV stands for Online Video. It refers to short video ads that run on websites, apps, and mobile platforms like YouTube or publisher networks. These videos can appear before, during, or after content, and they’re often skippable or designed to be viewed in-feed.
It is not CTV. It’s shorter, more interruptive, and often viewed on mobile screens. That means strategy, targeting, and creative must work harder to cut through.

Why it matters

OLV reaches people while they scroll, search, and browse. It’s one of the most flexible formats in your media mix, and one of the most overlooked. Most platforms chase views and completion rates. We focus on attention, intent, and results.
OLV helps reinforce campaigns across devices, drive retargeting, and keep your brand visible between longer touchpoints. It fills the gaps, connects the dots, and drives momentum.

How we approach OLV

We start with the outcome you want and reverse-engineer the campaign from there.

1. We build audiences based on behavior, platform, and context.
2. We sequence messages across formats to increase impact over time.
3. We track what works, refine what doesn’t, and optimize without guesswork.

This isn’t a video checklist. It’s a performance channel — and we treat it that way.