Client: Large Private Nursing College with Multiple Campuses

Challenge:

The client relied heavily on broadcast advertising, even though their core demographic was shifting to OTT platforms. Their CPA tracking lacked accuracy, creating blind spots in performance and limiting growth opportunities.

Solution:

• Analyzed first-party student data to build a smarter media strategy.
• Shifted ad spend from broadcast to OTT platforms where the target demo actually watches.
• Developed hyper-targeted campaigns by program and campus.
• Optimized CPA tracking and secured premium OTT inventory.

Results:

• 25% Lower CPA achieved in just four months.
• Ad Spend Growth: monthly budget scaled from $90K → $250K in three months.
• Full Transparency: delivered clear, granular reporting with full visibility into placements.

Key Takeaway:

By combining data-driven insights with a tailored OTT strategy, we helped the college reduce acquisition costs and confidently scale spend. Transparent reporting built trust and turned a short-term test into an ongoing, high-growth partnership.