Client: Jacoby & Meyers (and affiliated firms), one of the largest and fastest-growing personal injury law firms in the U.S.

Challenge:

The firm had relied heavily on broadcast and templated campaigns but needed a partner to scale smarter with OTT/CTV. Competitors were quick to mimic messaging, market fragmentation made targeting difficult, and the firm needed real performance data — not just impressions — to fuel growth across multiple states.

Solution:

• Partnered closely with the internal marketing team to align on brand positioning and USP.
  
• Shifted budget into tailored OTT/CTV campaigns, optimized for case acquisition rather than impressions.
  
• Built audience-first strategies leveraging first-party and contextual data to reach people when they actually needed a PI attorney.
  
• Provided full transparency and strategic collaboration — no “vendor” relationship, but a true extension of the client’s team.
  

Results:

• Case Growth: Substantial year-over-year growth in new case acquisition.
  
• Scaled Budgets: Started with a small-market test in Los Angeles and expanded spend exponentially due to consistent results.
  
• Multi-State Expansion: Helped grow from a single-firm focus to five firms operating across multiple states.
  
• Trusted Partnership: Adduro became an embedded extension of the client’s marketing team, providing strategy, insights, and execution at every stage.
  

Key Takeaway:

With a fragmented market and high competition, the difference wasn’t just data or media—it was partnership. By aligning on strategy, providing transparency, and driving measurable results, Adduro helped Jacoby & Meyers evolve from single-market campaigns into a multi-state growth engine, proving that in PI law firm marketing, it’s all about the results.