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Own the living room with

Roku

With more TVs running Roku than any other OS, your brand gets the home screen advantage.

80 Million Remotes. One Smart Way to Reach Them.

Biggest Screen. Biggest Reach.

Roku reaches over 80 million active accounts, making it the most-used TV streaming platform in the U.S. That’s more homes, more remotes, and more daily screen time, ready for your brand.

​​Ad-Supported at Scale.

Over 50% of Roku users opt into ad-supported streaming. With FAST channels, The Roku Channel, and native video ad formats, brands get access to a massive opt-in audience.

Smarter Targeting Starts Here.

Roku uses first-party data from 100B+ daily streaming events, enabling precise targeting by household, behavior, geography, and viewing habits. Far beyond basic demo buys.

Your Ads Deserve More Than Filler TV

Roku puts your brand next to content viewers with exclusive originals, household names, and full-screen storytelling that earns attention.

Roku now offers its own lineup of shows, giving advertisers access to fresh, exclusive content audiences actually stream.

Your audience isn’t “Everyone”

It’s the Right Ones.

Powered by real viewing data, not assumptions—so you hit the right audience at the right time.

Time To Get Precise 

Behavioral. Contextual. Household-level. Roku’s first-party data helps you find exactly who matters and skip the waste.

First-Party Power

Roku connects directly to 80M+ households through its OS, giving advertisers targeting based on real viewing behavior, not modeled assumptions.

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