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Showcase your brand alongside award-winning series on

Hulu

With over half of America’s streamers on board – and most opting into ads – Hulu isn’t just big, it’s built for performance.

Hulu

53+ Million Viewers (and growing).
ZERO Excuses.

Subscriber Base

As of early 2025, Hulu boasts over 53.6 million paid subscribers, with an additional 4.4 million subscribing to Hulu + Live TV.

Ad-Supported Viewership

Approximately 62% of new Hulu subscribers in Q1 2024 opted for the ad-supported plan, indicating a significant audience for advertisers.

Demographics

Hulu’s audience is diverse, with 52% female and 48% male viewers. Millennials represent 37% of the subscriber base, followed by Generation X at 27%.

Your Ads Deserve Better Than Cat Videos

Hulu puts your brand next to award-winning content—not chaos. Premium, polished, and built for trust.

Hulu Isn’t Just Streaming. It’s Where Audiences Engage.

Your audience isn’t “Everyone”

Time to Laser Focus

Demographic. Behavioral. Real-time. Hulu’s targeting lets us zero in on who matters—and skip the waste.

Data Driven Targeting

Hulu provides advanced audience targeting capabilities, allowing advertisers to reach viewers based on demographics, interests, behaviors, and viewing habits.

Integration with Ad Platforms

Partnerships with platforms like The Trade Desk enable advertisers to access Hulu’s inventory with greater flexibility and transparency.

We buildTechnology That
puts advertisersFirst

Insights

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