Showcase your brand alongside award-winning series on
Hulu
With over half of America’s streamers on board – and most opting into ads – Hulu isn’t just big, it’s built for performance.
53+ Million Viewers (and growing).
ZERO Excuses.
Subscriber Base
As of early 2025, Hulu boasts over 53.6 million paid subscribers, with an additional 4.4 million subscribing to Hulu + Live TV.
Ad-Supported Viewership
Approximately 62% of new Hulu subscribers in Q1 2024 opted for the ad-supported plan, indicating a significant audience for advertisers.
Demographics
Hulu’s audience is diverse, with 52% female and 48% male viewers. Millennials represent 37% of the subscriber base, followed by Generation X at 27%.
Your Ads Deserve Better Than Cat Videos
Hulu puts your brand next to award-winning content—not chaos. Premium, polished, and built for trust.
Hulu Isn’t Just Streaming. It’s Where Audiences Engage.
Your audience isn’t “Everyone”
Time to Laser Focus
Demographic. Behavioral. Real-time. Hulu’s targeting lets us zero in on who matters—and skip the waste.
Data Driven Targeting
Hulu provides advanced audience targeting capabilities, allowing advertisers to reach viewers based on demographics, interests, behaviors, and viewing habits.
Integration with Ad Platforms
Partnerships with platforms like The Trade Desk enable advertisers to access Hulu’s inventory with greater flexibility and transparency.
Insights
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Higher Ed Advertising is Broken. Let’s Fix It with CTV.
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Why Last-Touch Attribution Is Lying to You
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Why Smart Law Firms Are Turning to CTV
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Marketing Isn’t Broken. It’s Just Been Hijacked.
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Why “Direct Deals” Don’t Mean What You Think They Do
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Why Most OTT Reporting Is Useless (And What to Ask For)
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OTT Reporting Is Broken. Here’s How Your Vendor is Hiding It From You
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Programmatic Isn’t the Problem. Your Vendor Might Be.
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OTT Ad Fraud: What You’re Not Being Told
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What Even Is OTT?