By Brianna Alleva
The Secret Lives of Mormon Wives, a show centered on a group of Mormon wives famous for their “MomTok” dancing videos, originally aired on Hulu in September 2024.
But beyond the drama and viral fame, the show also highlights a valuable opportunity for brands looking to connect with highly engaged streaming audiences.
Advertise on Streaming: The Secret Life of Mormon Wives
Audience Demographics for CTV
- Women 18–34 (primary)
- Women 25–44 (scaled extension)
- Reality TV / Bravo / Hulu viewers
- TikTok & influencer-engaged audiences
Typical Advertisements for Streaming
- Beauty & skincare
- Fashion (fast + mid-tier)
- Wellness/supplements
- Parenting/family products
- Dating & lifestyle apps
Where to Stream Reality Check: The Secret Life of Mormon Wives
- Hulu (with subscription)
- Disney+ (with subscription)
The show is a reality series that follows these women, their husbands, and their kids. Similar to Keeping up with the Kardashians or any show from the E! Network. Adding on the layer of Mormonism and TikTok, the show was bound to make waves.
Did the show even need to happen?
I was first introduced to the cast and their drama on TikTok. There was a bunch of drama about one of the couples being swingers. This is when I knew the show would not hold my attention.
However, even without watching the show, it is nearly impossible not to know all about these women and their drama. From videos of the show, from the wives themselves, or people dissecting the show, without necessarily wanting to, you become aware of the show and its cast.
The most interesting part, aside from their going from “strict” Mormons to TV stars, is that they are so famous that they end up on other shows.
A show that I do watch, Dancing with the Stars, had two of the Mormon Wives on as contestants.
Whitney Leavitt and Jen Affleck seemed like friends on the show, but beneath the surface, it had to be tense between them. Also, the amount of hate Whitney received seemed like these women, villains or victims, were eliciting a lot of emotion from audiences.
Probably, the most popular or infamous cast member is Taylor Frankie Paul. I feel as if I know what the whole deal is from the show and from her drama, without even looking up her name.
Currently, a video has surfaced of her abusing her ex-husband with her child in the room, and her bachelorette season that was already filmed has been cancelled and will not air.
I am sure there is more drama I would know about if I were to follow the wives on social media or were actively looking into things, but the question is…
Did the Hulu Show help the wives get famous, or were they destined to be famous on their own?
This interesting question really comes down to who is getting a reality show in modern times, and if they are receiving these shows because cable and TV are trying to keep up with social media.
Gone are the days of realty stars having some privacy. I think of Laguna Beach or even the earlier seasons of The Real World. Audiences’ only insight into the cast was on TV, but now, after the show ends, we can go on Instagram, TikTok, tiktok and X to “watch” the cast more.
The Secret Lives of Mormon Wives is the first reality show, at least to me, that used social media in tandem, hoping the cast would just become famous and get their dreams (Dancing with the Stars/Broadway).
The only consolation is that it is so obvious you can’t be fooled when the cast turns out to be horrible people.
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