By Brianna Alleva

Gordon Ramsay’s Iconic Life

Since his 1999 British documentary, Boiling Point, following the opening of his own restaurant, Gordon Ramsay has always been on our TV screens with his fiery personality and straightforward comments. 

In the early 2000s, Hell’s Kitchen premiered in the US, giving audiences a glimpse of Ramsay’s kitchen and the heat required to become a world-class chef. Audience, myself included, loved seeing how restaurants are run, what it takes to be successful. 

Most importantly, how Ramsay yells and the clever insults he comes up with.

Compilations of all Ramsay’s insults have flooded the internet. People love how Gordon Ramsay teaches other chefs.

With this success, Ramsay began his US empire. (In Britain, it had already begun) 

Hell’s Kitchen, Hotel Hell, Kitchen Nightmares, the world was craving the way Gordon Ramsay corrected, perfected, and called out business owners, chefs, and anyone. 

Some infamous moments from Gordon Ramsay over the past 30 years include kicking chefs out of the Hell’s Kitchen kitchen and working in restaurants in poor, nasty conditions that asked him to go in and help. 

For me, the best of the best has got to be “Amy’s Baking Company from Kitchen Nightmares. The frustrating entitlement, the craziness, and the satisfying way Ramsay rips into these crazy business owners helped to make the chef even more infamous. 

So, with a new perfect track record of shows, what makes his newer one, Next Level Chef, his best?

What is Next Level Chef?

The premise of the show is simple: the competition starts off between professional, amateur and social media chefs. Three judges pick chefs for their teams. 

Then, in a three-level experience, teams are picked to go to either the highest and best level with the best appliances, first pick of ingredients, the middle level with the second pick and ok appliances, or the basement with the third pick and the worst appliances, if any.

The ingredients are displayed to the competing chefs on an elevator that starts at the top and goes to the bottom. Then each episode, there is a winning team and a team that has to put up two chefs for elimination.  

The Show’s Success

What draws the audience in is the spectacle of the stage the chefs are competing on and the friendly competition among the three judge chefs.

Seeing chefs quickly pick their ingredients and try to work with the appliances at their level also reads like simple fun to watch. 

I believe the inclusion of social media chefs really brought in viewers and hype for the show. 

The show’s second season features Tini Younger, who became more famous on social media after the show. It shows the mutually beneficial relationship between Next Level Chef and its chefs, especially the social media chefs, who choose to go on the show. 

Lastly, it just seems like everyone is having a fun time. From the judges to the competitors, everyone is relishing their love for cooking and different flavors, and it shows to viewers.

What is next?

Currently airing is the fifth season. Next Level Chef has found a formula that works, and it surprisingly seems less taxing on Gordon Ramsay than most of his other shows. 

I would be surprised if we see a new cooking show from Ramsay anytime soon; it would be hard to beat this one, all around. 

Advertise on Streaming: Next Level Chef

Here’s some things you want to allocate your CTV advertising budget on shows like Next Level Chef.

Audience Demographics

• Adults 18–49 who are cable/satellite or streaming TV subscribers.
• TV viewers labeled Ad Acceptors and Co‑Watchers (household/family viewing).
• Paid TV High Spenders and Large Screen Viewers for highly engaged TV homes.
• Food & Dining / Cooking Enthusiasts and Restaurant Diners.
• Grocery/food and kitchen/home‑goods shoppers aligned with cooking and meal prep.

Typical Advertisements

• Packaged foods and fresh ingredients 
• Cookware, knives, small appliances, and other kitchen tools
• Supermarkets, big‑box retailers, and online grocery or meal‑solution services.

Where to Stream

• For Free: Tubi
• With subscription: Disney +, Sling TV, Hulu, Fubo, YouTube TV
• For $1.99: YouTube, Apple TV, Fandango at Home

Think Next Level Chef is a good place for your CTV Advertisments? Click here to talk to a representative at adduro.io, and we’ll help you reach your target audience on the shows they’re watching.