OTT Ad Case Study: Law Firm
Client: One of the largest and fastest-growing personal injury law firms in the U.S.
Challenge:
The firm had relied heavily on broadcast and templated campaigns but needed a partner to scale smarter with OTT/CTV. Competitors were quick to mimic messaging, market fragmentation made targeting difficult, and the firm needed real performance data — not just impressions — to fuel growth across multiple states.
Solution:
- Partnered closely with the internal marketing team to align on brand positioning and USP.
- Shifted budget into tailored OTT/CTV campaigns, optimized for case acquisition rather than impressions.
- Built audience-first strategies leveraging first-party and contextual data to reach people when they actually needed a PI attorney.
- Provided full transparency and strategic collaboration — no “vendor” relationship, but a true extension of the client’s team.
Results:
- Case Growth: Substantial year-over-year growth in new case acquisition.
- Scaled Budgets: Started with a small-market test in Los Angeles and expanded spend exponentially due to consistent results.
- Multi-State Expansion: Helped grow from a single-firm focus to five firms operating across multiple states.
- Trusted Partnership: Adduro became an embedded extension of the client’s marketing team, providing strategy, insights, and execution at every stage.
Key Takeaway:
With a fragmented market and high competition, the difference wasn’t just data or media—it was partnership. By aligning on strategy, providing transparency, and driving measurable results, Adduro helped this leading personal injury firm evolve from single-market campaigns into a multi-state growth engine, proving that in PI law firm marketing, it’s all about the results.
