Green dashboards. Flashy charts. Feels like everything’s working.
But that’s the trick, isn’t it?
You’ve probably seen those slick OTT reports. Clean interfaces. Lots of green. Plenty of charts. You’re told your campaign is running great. So you nod. Sign off. Move on.
But here’s the uncomfortable truth: that report was built to keep you comfortable, not informed.
Looks fine? That’s the problem.
Imagine stepping into a nuclear power plant control room. Monitors everywhere. Flashing dashboards. And your guide asks, “Everything look good to you?”
You’d look for red flags. Maybe you’d say “looks green, so I guess it’s fine?”
But really… you’d have no clue.
OTT reporting works the same way. You’re bombarded with surface-level stats. Reach. Impressions. Frequency. The stuff that “feels” familiar.
But familiar doesn’t mean effective.
And if you’re only looking at what’s on the surface, you’re missing the warning lights under the hood.
Who benefits from this? (Spoiler: not you)
OTT vendors know exactly what they’re doing. Here’s why they keep it simple:
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It’s easier to sell. Sales teams can parade dashboards without having to answer hard questions.
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It’s cheaper to build. Pretty reports beat expensive, complex data systems.
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It keeps clients compliant. If you don’t know what you’re missing, you won’t ask for more.
Translation? You’re being handed a false sense of clarity. Because true transparency would hold them accountable.
OTT data is not TV data. Stop pretending it is.
Many media buyers come from the traditional TV world. You were trained on TRPs, GRPs, and linear logic. But OTT isn’t TV with a new name. It’s a completely different beast.
What you need is:
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Data on where your ads didn’t run
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Insights on how users engaged
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Real-time breakdowns of frequency by geo, app, or audience
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Performance-based retargeting, not spray-and-pray
But most platforms would rather blindfold you with blend metrics and black-box reporting.
Because once you start asking the right questions, the whole thing unravels.
What makes adduro different?
We don’t play the keep-you-comfortable game.
We built our own database from scratch. On purpose. We didn’t want to duct tape legacy systems and slap lipstick on reports. We wanted real insights. Built for real marketers. Managed by actual experts.
Here’s how we fix what’s broken:
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Custom reporting with actual depth. We show you the good, the bad, and the missed.
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Direct publisher deals. No generic programmatic soup.
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Smarter retargeting. Dynamic frequency. No wasted spend.
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Dedicated campaign experts. No handoffs. No sales reps.
We believe advertisers deserve better. And we’re not waiting around for the industry to catch up.
