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At Adduro, our technology was built from the ground up to deliver unmatched efficiency, drive superior performance, and provide advertisers with a level of transparency rarely seen in the industry. In a fragmented and often opaque programmatic ecosystem, we created a platform that not only optimizes campaigns for today but evolves with the changing landscape of OTT and CTV advertising.
Performance-Driven Efficiency
Our proprietary platform was designed with a singular goal: to maximize performance while minimizing waste. From intelligent bidding algorithms to real-time optimizations, every aspect of our technology is engineered to help you get the most out of your campaigns.
Clarity Through Advanced Metrics
We believe you shouldn’t just see your results—you should understand them. Our platform provides insights that go beyond industry standards, like the standard deviation of your ad frequency. This gives you a more accurate picture of how your ads are being delivered and ensures your metrics align with your goals.
Fresh Start, Future Ready
Unlike legacy DSPs that rely on patched-together systems, we built our technology from scratch to address the challenges of today’s ecosystem and anticipate the needs of tomorrow. Our adaptable architecture ensures we’re always evolving to deliver cutting-edge solutions.
Frequency Cap Limitations
Most DSPs apply frequency caps after ads are served, leading to back-to-back impressions within the same ad pod. This creates a poor user experience and wastes impressions.
Our Solution:
Our proprietary bidding algorithm ensures that frequency caps are enforced during the bidding process—not after the ad is served. This prevents your ads from appearing consecutively, improving both campaign efficiency and audience engagement.
Misleading Frequency Reporting
Many providers report only the average frequency of your campaign, which can mask the true distribution of impressions. For example, while the average frequency may appear optimal, half your audience may see your ad only once, while others are inundated with it 30 times.
Our Solution:
Our platform tracks and reports the standard deviation of frequency, giving you a clearer, more accurate understanding of how your ads are distributed. This allows us to optimize for even reach and avoid wasted impressions.
Legacy System Inefficiencies
Most DSPs on the market today are built on outdated infrastructure that has been repeatedly patched, leading to inefficiencies in ad delivery and limited flexibility for new solutions.
Our Solution:
We started fresh, designing our platform from the ground up to be efficient, adaptable, and scalable. This means faster performance, fewer inefficiencies, and a system that can quickly adapt to changes in the ecosystem.
Built for Advertisers,
Not Shortcuts
At Adduro, we don’t just patch over old systems or hide inefficiencies behind flashy metrics. Every tool, algorithm, and feature is designed to serve one purpose: delivering the best possible performance for advertisers.
Transparency as
a Standard
From advanced reporting to insights you won’t find elsewhere, our technology empowers you with the data and confidence you need to understand and trust your campaigns.
Future-Proof
Innovation
The programmatic ecosystem is constantly evolving, and we’ve built our platform to evolve with it. Our malleable architecture ensures that as new technologies emerge, we can quickly adapt to maintain our position as the most efficient and transparent solution on the market.
Intelligent Bidding Algorithms
Ensures optimal ad delivery while enforcing real-time frequency caps during bidding, not after serving.
Advanced Reporting Metrics
Includes unique insights like standard deviation of frequency to provide a clearer picture of campaign performance.
Efficient Infrastructure
Designed from scratch to eliminate inefficiencies found in legacy systems, ensuring faster, more reliable performance.
Real-Time Optimization
Continuous monitoring and adjustments keep your campaigns on track without worrying about delivery.
Adaptable Architecture
Built to evolve with the fragmented ecosystem, so your campaigns remain cutting-edge as the industry changes.
Better Results
Our technology delivers superior campaign performance by maximizing efficiency and minimizing wasted spend.
Clearer Insights
You’ll gain an unprecedented understanding of your campaigns, allowing you to make informed decisions with confidence.
Future-Proof Investment
As the programmatic landscape evolves, you can trust that our platform will evolve with it, keeping your campaigns ahead of the curve.
See how our technology can transform your CTV campaigns. Contact us today to learn more about how we’re setting new standards for performance and transparency.
