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Welcome to the Adduro Resource Center—your go-to destination for all things CTV and OTT advertising. Here, you’ll find a wealth of detailed blogs, educational videos, and actionable guides designed to empower you with knowledge and transparency. Whether you’re curious about campaign optimization, decoding complex industry terms, or understanding how to measure performance, we’ve got you covered. At Adduro, we believe educated clients make better decisions, so we’re sharing the insights and strategies you need to navigate the fragmented ecosystem with confidence. Dive in and take control of your campaigns like never before.
Everyone selling streaming ads has the same pitch:“Premium inventory.”“Direct deals.”“Top-tier access.”...
Most OTT reports look impressive. Clean dashboards. Big numbers. Fancy graphs. But here’s the ugly truth:...
Green dashboards. Flashy charts. Feels like everything’s working. But that’s the trick, isn’t it? You’ve...
Programmatic advertising. Two words that sound more like a data science thesis than a CTV strategy. And...
Let’s talk about the three words no one in OTT wants to say out loud: ad fraud exists. Yes, even if your...
OTT, yeah, you know me.(Okay, maybe that’s not how the song goes…but it should be.) If you’ve ever...
