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Welcome to the Adduro Resource Center—your go-to destination for all things CTV and OTT advertising. Here, you’ll find a wealth of detailed blogs, educational videos, and actionable guides designed to empower you with knowledge and transparency. Whether you’re curious about campaign optimization, decoding complex industry terms, or understanding how to measure performance, we’ve got you covered. At Adduro, we believe educated clients make better decisions, so we’re sharing the insights and strategies you need to navigate the fragmented ecosystem with confidence. Dive in and take control of your campaigns like never before.
Let’s talk about the three words no one in OTT wants to say out loud: ad fraud exists. Yes, even if your...
OTT, yeah, you know me.(Okay, maybe that’s not how the song goes…but it should be.) If you’ve ever...
OTT might look simple on the surface…just another place to run your video ads, right? Not quite....
Are You Wasting Your CTV Budget Without Even Realizing It? In Part 1, we covered how to fix an inefficient...
Imagine this—you see an ad once, and instantly, you remember everything about the brand, the offer, and...
Every CTV Provider Claims to Offer “Premium” Inventory. Are They Lying? If you’re running CTV campaigns...
