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Best OTT Platforms of August 2025
Best OTT
Platforms 2025
Adduro
Adduro provides expert-led managed CTV advertising services, combining proprietary technology with strategic guidance to deliver measurable ROI.
Best for: Results & expert service
No Binding Contracts
We earn your business month-to-month through real performance. No long-term contracts, no inflated promises — just clear results tied to your goals. If we’re not driving value, you’re free to walk away. That’s how true partnerships should work.
Best-in-Class Service
Our specialists empower you to understand each step. We don’t hide behind jargon or dashboards — we break down what’s happening, why it matters, and how to act on it. You’ll always know where things stand and what comes next.
Transparent to
the Core
From pricing to actionable data, we give you access to the metrics that matter. No fluff, no vanity numbers — just transparent reporting that helps you make smart decisions. You’ll see exactly where your budget’s going, what’s working, and what we’re doing to optimize it.
The Adduro Difference
The best Over The Top (OTT) or Connected TV (CTV) advertising solution is one that's aligned with your business goals. Adduro's OTT advertising experts have analyzed and compared dozens of providers across the OTT landscape – from managed services and proprietary technology to transparent pricing and flexible contracts, so you can find the solution that drives real results for your business.
Best OTT Platforms of August 2025
Updated: Aug 1, 2025
The best Over The Top (OTT) or Connected TV (CTV) advertising solution is one that's aligned with your business goals. Adduro's OTT advertising experts have analyzed and compared dozens of providers across the OTT landscape – from managed services and proprietary technology to transparent pricing and flexible contracts, so you can find the solution that drives real results for your business.
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Best OTT Platforms of 2025
Adduro provides expert-led managed CTV advertising services, combining proprietary technology with strategic guidance to deliver measurable ROI. Adduro's team of CTV specialists handles everything from strategy development to campaign optimization, ensuring your ads reach the right audience at the right time. With 94% client retention in 2024, Adduro offers transparent pricing, premium inventory, and no binding contracts.
Best for: Results & expert service
Adduro
5 Stars
Key Benefits
- Access to OTT experts at no additional cost
- Best-in-class reporting & attribution tools, including fractional conversions.
- Premium inventory available & full transparency on where your ad is shown.
Limitations
- No self-service platform, must work with Adduro to launch campaign.
No Binding
Contracts
We earn your business month-to-month through real performance. No long-term contracts, no inflated promises — just clear results tied to your goals. If we’re not driving value, you’re free to walk away. That’s how true partnerships should work.
Best-in-Class
Service
Our specialists empower you to understand each step. We don’t hide behind jargon or dashboards — we break down what’s happening, why it matters, and how to act on it. You’ll always know where things stand and what comes next.
Transparent
to the Core
From pricing to actionable data, we give you access to the metrics that matter. No fluff, no vanity numbers — just transparent reporting that helps you make smart decisions. You’ll see exactly where your budget’s going, what’s working, and what we’re doing to optimize it.
The
Adduro
Difference
"Since partnering with Adduro, our case volume has skyrocketed. Their expertise, responsiveness, and deep understanding of our industry make them an indispensable part of our growth and our team. Simply put - they're the best in the business when it comes to OTT & CTV."
Meredith M.
"Working with Adduro felt like having a true partner. They weren’t just trying to sell us impressions — they took the time to understand our clients funnels and helped us implement a strategy that not only drove conversions, but actually improved the efficiency of our other performance marketing channels."
Calvin C.
"Since partnering with Adduro, our case volume has skyrocketed. Their expertise, responsiveness, and deep understanding of our industry make them an indispensable part of our growth and our team. Simply put - they're the best in the business when it comes to OTT & CTV."
Meredith M.
"Working with Adduro felt like having a true partner. They weren’t just trying to sell us impressions — they took the time to understand our clients funnels and helped us implement a strategy that not only drove conversions, but actually improved the efficiency of our other performance marketing channels."
Calvin C.
Vibe.co offers a self-service CTV advertising platform designed for quick campaign setup with minimal barriers to entry. Their AI-powered tools allow advertisers to "run TV ads in 5 minutes" with campaigns starting as low as $500. The platform includes free creative generation through "Vibe Studio" and focuses on simplicity for inexperienced advertisers.
Best for: Small budgets
Vibe.co
3.5 Stars
Key Benefits
- Self-serve platform that lets you "launch in 5 minutes"
- Can launch with a daily budget as low as $50 ($500 lifetime spend).
Limitations
- Requires in-house expertise & learning Vibe's platform.
- Limited strategic guidance & support.
MNTN positions itself as "The Hardest Working Software in Television" with a self-serve platform backed by Ryan Reynolds. The platform focuses on performance measurement and automation, making it popular among advertisers who prefer self-service solutions. Their competitive CPMs and broad inventory access appeal to budget-conscious advertisers looking for cost-effective CTV solutions.
Best for: Self-service
MNTN
2.5 Stars
Key Benefits
- Backed by celebrity endorsement (Ryan Reynolds).
- Self-serve platform with competitive CPMs for budget conscious advertisers.
Limitations
- Broad attribution model may blur results between channels.
- Limited visibility into specific targeting parameters.
- Inventory quality may vary across different price points.
TVScientific offers "TV Advertising with Precision" through their deterministic 1-to-1 attribution platform. They provide transparency in media costs and performance-driven optimization. Their hybrid service model offers "eyes on keyboard" execution, though advertisers must handle media buying separately, adding complexity and cost to the overall solution.
Best for: Measurement
TVScientific
4 Stars
Key Benefits
- Advanced attribution technology
- Hybrid self-serve and managed service approach.
Limitations
- Less strategic guidance than other options.
Best OTT Platform Summary
How We Evaluate OTT Platforms
Service Model
We evaluate whether providers offer managed services with expert guidance or self-service platforms that require in-house expertise. Both approaches can be effective depending on your team's capabilities and goals, though expert-led managed service typically delivers more consistent results through strategic guidance and optimization.
Inventory Quality
We assess the quality of available inventory, including premium placements versus remnant inventory, platform partnerships with major CTV providers like Hulu and Roku, brand safety measures, and the transparency of where ads are actually shown to viewers.
Pricing & Reporting Transparency
We examine how much visibility providers offer into campaign performance, including real-time campaign data, clear pricing structures without hidden fees, detailed reporting capabilities, and full transparency on ad placement locations.
Customer Reviews & Satisfaction
We consider client testimonials, industry ratings and reviews, quality of customer support, and overall satisfaction scores to understand the real-world experience of working with each provider.
Update Aug 1, 2025
Best OTT Platform Summary
Key Benefits
- Access to OTT experts at no additional costs
- Best-in-class reporting & attribution tools, including fractional conversions.
- Premium inventory available & full transparency on where your ad is shown.
Limitations
- No self-serve platform, must work with Adduro to launch campaigns.
Vibe.co
Vibe.co offers a self-service CTV advertising platform designed for quick campaign setup, small budgets, and minimal barriers to entry.
Best for: Small budgets
Key Benefits
- Self-serve platform that lets you "launch in 5 minutes"
- Can launch with a daily budget as low as $50 ($500 lifetime spend).
Limitations
- Requires in-house expertise & learning Vibe's platform.
- Limited strategic guidance & support.
MNTN
MNTNs self-serve platform, competitive CPMs and broad inventory access appeal to budget-conscious advertisers looking for cost-effective CTV solutions.
Best for: Self-service
Key Benefits
- Backed by celebrity endorsement (Ryan Reynolds).
- Self-serve platform with competitive CPMs for budget conscious advertisers.
Limitations
- Broad attribution model may blur results between channels.
- Limited visibility into specific targeting parameters.
- Inventory quality may vary across different price points.
How We Evaluate OTT Platforms
Service Model
We evaluate whether providers offer managed services with expert guidance or self-service platforms that require in-house expertise. Both approaches can be effective depending on your team's capabilities and goals, though expert-led managed service typically delivers more consistent results through strategic guidance and optimization.
Inventory Quality
We assess the quality of available inventory, including premium placements versus remnant inventory, platform partnerships with major CTV providers like Hulu and Roku, brand safety measures, and the transparency of where ads are actually shown to viewers.
Pricing & Reporting Transparency
We examine how much visibility providers offer into campaign performance, including real-time campaign data, clear pricing structures without hidden fees, detailed reporting capabilities, and full transparency on ad placement locations.
Customer Reviews & Satisfaction
We consider client testimonials, industry ratings and reviews, quality of customer support, and overall satisfaction scores to understand the real-world experience of working with each provider.
TVScientific
TVScientific offers "TV Advertising with Precision" through their deterministic 1-to-1 attribution platform.
Best for: Measurement
Key Benefits
- Advanced attribution technology
Hybrid self-serve and managed service approach.
Limitations
- Less strategic guidance than other options.
