CTV Transparency
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Welcome to the Adduro Resource Center—your go-to destination for all things CTV and OTT advertising. Here, you’ll find a wealth of detailed blogs, educational videos, and actionable guides designed to empower you with knowledge and transparency. Whether you’re curious about campaign optimization, decoding complex industry terms, or understanding how to measure performance, we’ve got you covered. At Adduro, we believe educated clients make better decisions, so we’re sharing the insights and strategies you need to navigate the fragmented ecosystem with confidence. Dive in and take control of your campaigns like never before.
Most OTT reports look impressive. Clean dashboards. Big numbers. Fancy graphs. But here’s the ugly truth:...
Green dashboards. Flashy charts. Feels like everything’s working. But that’s the trick, isn’t it? You’ve...
OTT, yeah, you know me.(Okay, maybe that’s not how the song goes…but it should be.) If you’ve ever...
Think You Know Where Your Ads Are Running? Think Again. Buying CTV ads seems simple: Pick a streaming...
Ever settle in to binge your favorite show, only to get hit with the same ad so many times you could...
