CTV Strategies

Welcome to the Adduro Resource Center—your go-to destination for all things CTV and OTT advertising. Here, you’ll find a wealth of detailed blogs, educational videos, and actionable guides designed to empower you with knowledge and transparency. Whether you’re curious about campaign optimization, decoding complex industry terms, or understanding how to measure performance, we’ve got you covered. At Adduro, we believe educated clients make better decisions, so we’re sharing the insights and strategies you need to navigate the fragmented ecosystem with confidence. Dive in and take control of your campaigns like never before.

A man seated at a table, speaking directly to the camera, with bold red and white neon text reading "OTT Top 3 Marketing Secrets" on a vibrant red background.
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Thumbnail featuring a man with a serious expression, bold text reading "STOP THIS CTV MISTAKE!" and a contrasting red downward graph on the left labeled "Impressions 10K" and a green upward graph on the right labeled "Impressions 100M.
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