Why “Direct Deals” Don’t Mean What You Think They Do
Everyone selling streaming ads has the same pitch:“Premium inventory.”“Direct deals.”“Top-tier access.” But here’s the truth: most of what gets passed […]
Why Most OTT Reporting Is Useless (And What to Ask For)
Most OTT reports look impressive. Clean dashboards. Big numbers. Fancy graphs. But here’s the ugly truth: most of them are
OTT Reporting Is Broken. Here’s How Your Vendor is Hiding It From You
Green dashboards. Flashy charts. Feels like everything’s working. But that’s the trick, isn’t it? You’ve probably seen those slick OTT
Programmatic Isn’t the Problem. Your Vendor Might Be.
Programmatic advertising. Two words that sound more like a data science thesis than a CTV strategy. And let’s be honest,
OTT Ad Fraud: What You’re Not Being Told
Let’s talk about the three words no one in OTT wants to say out loud: ad fraud exists. Yes, even
What Even Is OTT?
OTT, yeah, you know me.(Okay, maybe that’s not how the song goes…but it should be.) If you’ve ever tried to
