OTT Ad Fraud: What You’re Not Being Told
Let’s talk about the three words no one in OTT wants to say out loud: ad fraud exists. Yes, even […]
What Even Is OTT?
OTT, yeah, you know me.(Okay, maybe that’s not how the song goes…but it should be.) If you’ve ever tried to
Top 3 OTT Advertising Tips Every Marketer Should Know
OTT might look simple on the surface…just another place to run your video ads, right? Not quite. Under the hood,
One of the Biggest Mistakes CTV Advertisers Make: Spreading Your Budget Too Thin.
Are You Wasting Your CTV Budget Without Even Realizing It? In Part 1, we covered how to fix an inefficient
Are You Wasting Your CTV Ad Budget? Here’s One Big Reason Why
Imagine this—you see an ad once, and instantly, you remember everything about the brand, the offer, and where to buy.
3 Questions to Ask Your CTV Provider Before You Waste Your Ad Budget
Every CTV Provider Claims to Offer “Premium” Inventory. Are They Lying? If you’re running CTV campaigns (or shopping for a
