Built by Frustrated Media Buyers, For Frustrated Media Buyers
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Adduro (from the Latin adūrō, meaning “to set fire” or “ignite”) was born out of a simple yet powerful realization: CTV advertising shouldn’t be so complicated. Our founder spent years buying CTV from one vendor after another—only to receive lackluster results, cryptic reporting, and little to no transparency. Rather than accept the status quo, we decided to build a solution from the ground up.
“After firing countless vendors in just a few years, I knew the system was broken. It was impossible to get straight answers on where ads were running, who was seeing them, or why campaigns performed the way they did. Even worse, many vendors didn’t seem to know themselves. Adduro is my response—a platform and service that finally puts the advertiser first.”
Built from a Marketer’s Perspective
We understand the pain points because we’ve lived them.
No Binding Contracts
We earn your business month-to-month through real performance.
Education Is Key
Our specialists and resources empower you to understand each step.
Transparent to the Core
From pricing to actionable data, we give you access to the data that matters.
At Adduro, our team combines renowned industry experts—veterans with decades of experience who’ve seen the shortcomings of CTV advertising firsthand—who joined us because they believe in our mission to bring transparency, education, and true performance to the market. United by a shared passion for fixing what’s broken, each of us brings a fresh perspective and a deep commitment to enacting real, lasting change in our industry.
We exist to make programmatic advertising transparent, educational, and impactful for marketers everywhere—no hidden agendas, no guesswork, and no baffling metrics.
Invent the Box
Think beyond conventions, then build new ones.
Iterate to Elevate
Continuous improvement drives true innovation.
Consistently Curious
We question assumptions and embrace new ideas.
Constructive Disruption
We challenge norms to create better solutions.
Partners, Not Vendors
We align our success with yours—every time.
Rising Tides Raise All Ships
Educated clients make for stronger partnerships.
