Adduro FAQ

Clarity, Transparency , and Answers.
What makes Adduro different from other OTT/CTV providers?

Adduro was built from the ground up by frustrated advertisers who experienced the industry’s shortcomings firsthand. Our approach combines proprietary technology, transparent reporting, and a client-first philosophy. Unlike many providers, we don’t require binding contracts, and our platform is designed to empower you with insights that actually drive performance.

Why don’t you require long-term contracts?

We believe in earning your trust through results, not paperwork. Our month-to-month contracts mean you can leave at any time, but we’re confident our performance and service will keep you coming back and that is why we have some of the best retention rates in the industry today

Can I customize my targeting and strategy?

Absolutely. We work closely with you to understand your business, audience, and goals. From hyper-specific geo-targeting to tailored audience segmentation, your campaigns are built with your unique needs in mind.

Can I use my own 1st party data?

Absolutely. We can leverage industry leading identity graphs to target your 1st party audience on a 1-1 basis, or we can use our DMP partners to create look-a-like audiences to extend your reach and drive results!

Can I Access More Than Just CTV On Adduro?

Absolutely - again! Our tech-stack connects to an extensive supply chain giving us access to place not only CTV ads, but Online Video ads (OLV), Display, and Audio - ensuring we reach your audience at the right place at the right time!

How Does Your Hybrid Pricing Work?

Most providers will just offer a singular flat-rate CPM. This is problematic because different inventory can have different costs. We transparently show our rates with all of our inventory sources, then charge a straight-forward fee on top of it so you know exactly where your ad-dollars are going.

What Industries Does Adduro Specialize in?

Our team is made up of experts from a wide range of diverse backgrounds. We deliver strong results for our clients across industries such as Retail, Legal, CPG, Auto, Edu, Home Services, E-commerce, and more. We are confident that if CTV is a fit for your industry, we are the team to do it.

Do you handle creative approvals and ad trafficking?

Yes! We manage every detail, including working directly with publishers to approve your creative assets. We also build and traffic your campaigns, ensuring everything runs smoothly from start to finish.

Do you offer custom reporting?

Yes! Our reporting is fully customizable to your needs. If there are specific metrics or insights you want to focus on, we can tailor your reports to ensure they provide the information most valuable to your business.

How do I get started with Adduro?

It’s easy! Start with a free CTV Audit to assess your current campaigns or reach out to discuss how Ignite Managed Services can help you. No matter where you’re starting, we’re here to make OTT/CTV advertising simple, transparent, and effective.