Your claimants are specific.
Your advertising should be too. Mass tort advertising that reaches the households matching your claimant profile, then ties every ad back to signed intakes.
Streaming ads reach audiences across every major platform.
Broadcast can't find your claimant.
You know exactly who qualifies: an age range, an exposure history, a medical background. Broadcast can't filter for any of it, so most of your spend lands on people who will never be eligible to file. Streaming adds the precision layer broadcast can't.
Broadcast (linear) TV
- ×Broad reach, but no precision
- ×Can't filter for your claimant profile
- ×Everyone in the market sees it, qualified or not
- ×No insight into who actually watched
- ×No line from spend to intakes
Streaming with Adduro
- ✓Household-level claimant targeting
- ✓Only qualifying households see the ad
- ✓100% on real TV screens
- ✓Performance by publisher, app, and zip
- ✓Intakes traced back to ad exposure
Built for your specific tort.
Every tort has a different claimant, and every claimant maps to a different targeting approach. Here's how we think about three of the most active categories.
Depo-Provera
Linked to meningioma brain tumors after extended use.
Demographic profile leads: women in the relevant age range, layered with health-interest and geography.
PFAS & water contamination
Contaminated water near industrial sites and military installations.
Geography leads: households within a defined radius of contamination sites.
Social media addiction
Minors harmed by addictive platform design.
Behavior leads: parents of minors, targeted by parenting and platform-usage signals.
Find the claimant, not the market.
Adduro builds targeting around your claimant profile from real, addressable data, so your mass tort advertising reaches the households most likely to qualify.
- Age and gender ranges
- Household composition
- Parents of minors
- Income and occupation
- Proximity to sites and worksites
- DMA, county, and zip code
- Radius from any location
- Exclusion zones
- Condition-interest audiences
- Treatment and Rx interest
- Health-content consumption
- Ailment behavioral segments
- Spanish language preference
- Hispanic household segments
- Univision and Telemundo viewers
- Bilingual household targeting
Adduro holds a direct publisher relationship with Univision for Spanish-language streaming inventory.
The call is the conversion. So we measure it like one.
Claimants call. They rarely fill in a form first, and nobody clicks a television. Our CallRail integration is what closes that gap, so intake volume can be traced to the advertising that produced it.
The call comes in
A tracking number on the creative, so the call is identified the moment it rings.
Tied to the exposure
Matched back to the household that saw the ad, the publisher that served it, and the tort it ran for.
Checked against your intakes
Reviewed with you against your own qualified-intake records, so the number you work from is yours.
CallRail ties the call to the campaign and the household. Whether that call became a qualified intake comes from your own screening, which is exactly why we review the two side by side rather than reporting one and calling it the other.
Why mass tort firms choose Adduro.
100%
On real televisions
Much of what's sold as CTV runs on phones and tablets. Every impression we run is on an actual TV screen.
$69M+
Hard Check
In client ad spend saved every year, filtering invalid impressions before they ever touch your campaign.
Lower CPMs
No middlemen
Direct publisher access with Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, so more budget reaches real screens.
Intakes
Tied to spend
Our CallRail integration traces phone calls back to ad exposure, alongside form fills and web visits, then fractional attribution shows each channel's real contribution to intake, not just the last ad seen.
A platform & a team
Most vendors hand you software or a black box. You get GammaBurst, our reporting platform, and a team running your campaigns, so nobody is asking you to become your own media trader.
Mass tort advertising, done accountably.
Get the Overview
Mass tort advertising, answered.
What is mass tort advertising?
Mass tort advertising is streaming TV and audio built around a specific claimant profile, so ad spend reaches households likely to qualify instead of the whole market, then ties each ad back to signed intakes.
How do you target mass tort claimants?
We build targeting around your claimant profile from real, addressable data: demographics, geography and exposure, health and interest signals, and language. Your ads reach the households most likely to qualify, and you can exclude the areas you don't serve.
Does streaming reach the same people as broadcast TV?
TV time is now roughly split between streaming and linear, so streaming reaches a large audience broadcast is losing. The difference is precision: broadcast shows your ad to everyone in a market, while streaming can filter to the households that match your claimant profile.
How do you know which ads drove intakes?
Calls first, because claimants ring rather than fill in forms. A tracking number on the creative identifies the call through our CallRail integration, and it gets matched back to the household that saw the ad, the publisher that served it, and the tort it ran for. Fractional attribution then splits the credit across every publisher that reached that household instead of crediting only the last ad seen. Whether a call became a qualified intake comes from your own screening, so we review the two side by side rather than reporting one as the other.
More on mass tort advertising
The targeting problem
Why mass tort TV advertising wastes spend, and how to fix it.
Read the article →Linear TV vs streaming
How broadcast and streaming really compare for mass tort firms.
Read the article →Timing and cost per case
Why when you advertise decides what you pay per signed case.
Read the article →There are two ways to take the next step.
Plan your next streaming campaign.
Spend thirty minutes with our team to talk through your audience, where they spend their attention, and what streaming could actually do for your business.
Let's Talk Strategy →Audit your current streaming spend.
We review your current campaign data, identify the gaps, and walk you through what we found on a call. You leave with answers you can use.
Audit My Streaming Spend →